I hope you’re not one of those women who thinks she adds value simply by talking longer. In fact, just the opposite is true. If you make your point with fewer words, in a shorter length of time, you are actually a much more effective speaker.

The key is to present your information in as efficient and memorable a style as possible. Here are five ways to do that.

Five Ways to Add Value When Speaking to an Audience

Many women just jump into marketing their businesses, deciding what to do as opportunities roll by them. You’ll receive far more bang for your buck if you take time to think of your marketing from a strategic perspective.

Spend a few minutes considering each of these five marketing questions.

Five-Question Marketing Plan

Your customer testimonials may receive rave reviews, but reviews are not what we’re going for at The Woman’s Advantage®. We want women to be so impressed by a testimonial that they click through to our site and investigate joining our Forum. And that’s just what we get using the five concepts below.

Five Keys to Create a Great Video Testimonial

As a business owner, you must come across with confidence when you speak. To be persuasive, you must appear to be sure about what you say, rather than tentative.

To speak more powerfully, check whether you use any of the following five words or phrases, and if you do, work to eliminate them from your conversation.

Five Words to Eliminate to Increase Your Power

Your customers have so many insights and ideas to share with you, if only you’ll ask them. Now I’m not suggesting that you pepper them with surveys or polls, or that you constantly bug them with superficial questions. But asking the right questions face-to-face with key customers can go a long way to creating a more-profitable business.

One key thing to remember is this: Follow up on their comments, if only to tell them why you cannot do something. If you ask them to invest their valuable time, be sure they’re aware of the results one way or another.

Here are five questions you might start with.

Five Questions to Ask Your Five Best Customers.

One of the key elements we discuss in The Woman’s Advantage® Forum is that of abundance vs scarcity. To be successful, you must find and create opportunities, rather than merely “putting up with” things. An abundant life is not based on luck, but on hard work and good decision making. There’s no reason why you can’t live the most abundant life imaginable.

Five Keys to Living an Abundant Life

This time of year, we talk a lot about abundance, and often, overabundance. But what does that word really mean? How can you truly live with abundance?

Here are five states of mind to consider if you want to create abundance in your life.

Five Keys to Living with Abundance

I’ve dedicated the past two years to launching a unique program called The Woman’s Advantage® Forum. Our Forum provides women with smaller businesses the face-to-face structured learning they need to reach $1MM in annual revenue.

Since our initial launch, I’ve learned some important lessons that I thought you’d like to hear about.

Five Keys to Launching a New Offering

As you grow your business, the key that will lead to success or failure is the performance of your team. Before you consider that next hire, be sure that everyone on your team is pulling in the same direction.

Here are 5 ways to build and maintain a winning team.

5 Ways to Enhance the Performance of Your Team

The more confident you become the easier it is for you to expand both your business and your life. Consider these ways to increase your confidence.

5 Ways to Gain Confidence as a Business Owner