As a former corporate planner, Karen Lawrence’s vision was to organize and manage events through her own meeting management firm. Although she’d had some success with her business, she felt as if she needed to make changes and restructure to ensure significant growth. The Woman’s Advantage® allowed her to do just that.
Since joining The Woman’s Advantage®, Karen has rethought her services and restructured her business to provide more value for clients in a changing industry. Rather than just providing logistics as many of her competitors do, Karen now adds value to the actual content of her clients’ events. To do this, she had to analyze which elements brought the greatest value to her clients and then deliver in those areas. Understanding how to do this is one of the many benefits she found though The Woman’s Advantage®. “The Woman’s Advantage® has helped me sharpen my business acumen and is making a real difference in the growth of my business.”
As a result of what she’s learned in The Woman’s Advantage®, Karen is now armed with new ideas to design and deliver innovative, engaging meetings and events for current and future clients.