The more I meet with successful women business owners, the more I am convinced that there are 5 elements to building a great business. With these, you almost cannot fail, and without them you will have a hard time succeeding.

Here they are:  

Five Ways to Build a Great Business

1. Provide a truly valuable product or service. Start with an offering makes a real difference to your customer. 
   
   
2. Surround yourself with A+ people. As you build you team, keep in mind that a great business starts with great people. If you cheap out here, it’s all over.
   
   
3. Start with a solid marketing strategy. Make it obvious how your offering is different and why that is important.
   
   
4. Develop an engaging sales process. Surprise your customers with your approach.
   
   
5. Provide a memorable customer experience. Turn your buyers into evangelists so that they’ll share your story with everyone they know.