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Gain New Clients by Speaking

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By Mary Cantando0 Comments

Speaking to groups is one of the strongest ways to present yourself as an expert. And, if you follow the steps below, you have a high likelihood of gaining new clients through your presentations.

Five Steps to Gain Clients by Speaking

1. Learn all you can about the attendees and customize your presentation to them.

Before you even start to prepare your presentation, find out everything you can about the audience and then use examples that are relevant to them.

2. Provide a simple one-page handout that includes your contact info. 

When I speak I often use a fill-in-the-blank sheet with my contact info at the bottom. This allows me to present my contact info without using marketing materials.

3. Use examples that show how your products/services have helped others.

You have to use examples anyway, so be sure those examples point to the benefits of your products/services.

4. Give the audience something in exchange for their contact info.

I promise to send attendees one of my specific five-step processes that is relevant to their needs. 

5. Follow up with participants within 5 business days of your session.

Generally, not the next day but the following is the best.

This entry was posted in Insights and tagged Building Your Business,Communicating,Words and Phrases.
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

Five Beliefs That Will Take You Far in Life

Read More

By Mary Cantando17 Comments

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Sign up to have the latest news and member-only deals delivered straight to your inbox.

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