If you’re going to start a business, you want to do everything to set it up for success and profitability.

Here are five steps to get you from where you are to a thriving enterprise.

Five Keys to Launching a Great Business

1. Begin with a purpose that inspires you.

Don’t just start a business for the sake of starting one. Be sure the concept motivates you.

2. Build on your expertise.

You probably have a strong background in a particular area. Rather than starting from scratch, build on what you know.

3. Be sure it’s an opportunity and not just a cool idea.

Be sure that your concept has a need, resources to deliver it, and customers who will want to buy it.

4. Develop a brain trust.

Identify mentors or advisors who will tell you the truth and can support your launch effort.

5. Gather your team.

They don’t have to be full-time employees, but can be contractors or outside vendors… the key is to be sure that you have the resources to deliver.