If you’re one of the millions of women who use the terms “sales” and “marketing” interchangeably, I’m here to tell you that they are absolutely different things.
I think that sometimes we use the word “marketing” because it threatens us less than the word “sales.” But that doesn’t mean we’re using the correct term. Here are five differences between the two.
Five Differences Between Marketing and Sales
1. Marketing is designed to be an introduction to your product or service.
Sales is geared to move the prospect to the next level.
2. Marketing speaks in generic terminology that most will understand.
Sales delivers a customized message that is important to the prospect hearing it.
3. Marketing is directed to the masses.
Sales is a one-on-one conversation designed to create relationships.
4. Marketing delivers a consistent message that shapes the brand.
A sales message changes to suit the prospect.
5. Marketing talks to the general public in language that most will understand.
Sales asks questions to help you determine exactly what your prospect understands and then talks to them at that level of understanding.