You may notice that today’s newsletter has a new look. We have rebranded The Woman’s Advantage® to capitalize on our new group program and wanted to share with you the things we focused on in our rebranding.
Determine Your Reason, Goals and Budget for Rebranding. In our case, both the reason and the goal was to move the focus of our business from speaking and consulting, to our group program We decided if we were going to do this, we had to do this well. Our brand had to be professional—because we sell B2B—yet personal—because we market exclusively to women.
Create Your New Brand Identity. Working with The Plaid Penguin, we went through several iterations to create what we believe is a perfect logo. See our logo above: our company name coupled with an icon of women growing while supporting each other. Then—based on current group members’ comments about how the structure of our group was driving their success—we developed the tagline: “Structure Your Success.”
Create New Marketing Vehicles. Although this newsletter revamp is one of our new vehicles, the largest effort went to our new website. We also created a new print ad, business cards and other collateral. And we carried the rebrand across social media; check out how we applied this to our Facebook page.
Change Your Product Packaging. We revised our packaged products—items including books and our highly-regarded Woman’s Advantage® Shared Wisdom Calendar —using our new identify on the product covers as well as referring to it in the content.
- Launch Your New Brand. This newsletter kicks off our new brand roll-out. Within the next week—using our new image—we’ll notify the women selected for our 2014 calendar and communicate with women interested in learning more about our group. Of course, we’ll also monitor your reaction. Let us know what you think!