Many women just jump into marketing their businesses, deciding what to do as opportunities roll by them. You’ll receive far more bang for your buck if you take time to think of your marketing from a strategic perspective.

Spend a few minutes considering each of these five marketing questions.

Five-Question Marketing Plan

There is no better way to wow an audience than to prepare well and launch into a presentation with lots of energy and confidence. Here are five steps that will win them over.

5 Ways to Prepare for a Great Presentation

I’ve been in marketing for over 25 years now, and here are five things that I’ve found many business owners don’t know. I believe that these concepts can make all the difference in convincing people that there is value in finding out about you and your products and buying from you.

Here are five marketing tips to keep in mind.

5 Marketing Tips That Make the Difference

It’s not often you have the opportunity to promote yourself and your business at no cost. But The Woman’s Advantage Shared Wisdom Calendar gives you just that opportunity.  You simply go to our website at http://womansadvantage.biz/pages/calendar-quote and share a tip/quote/idea that has improved your business or your life. If your idea is one of the 365 selected, you’ll be featured in the seventh issue of The Woman’s Advantage Calendar.

Here are five reasons you’d want to do this:

5 Benefits of Being Featured in The Woman’s Advantage Calendar

I recently participated in the Enterprising Women of the Year Annual Awards and came home with over 100 business cards.

As I looked through them, I struggled to remember who some of these women were because they had plain, boring cards.

If you want people to follow up with you, you have to be memorable, and to do this, your card has to stand out. If you don’t have GREAT cards—ones that people comment on—revamp them today!

Here are five ways to create a great, memorable card.

Branding is the personality of your business. And, it’s especially important for a small business to get branding right because tight budgets require creative ways to tell your story. You can overcome the large budgets of major competitors by focusing on branding. But to do so, it’s important to get that branding right.

Here are five points to develop a great brand.

Five Points to Develop a Great Brand

One of my pet peeves is women who represent themselves as professionals, but use headshots that are seven years old, or were taken by a friend in the break room. Pictures that scream AMATEUR!!! Your headshot is the only image that many people have of you or your business, so you owe it to yourself to have a great one.

You know without my telling you if you need a new headshot. If so, bite the bullet and schedule one today. If you consider the number of times you can use it over the next several years, a professional headshot is a real bargain. And while you’re at it, give the business to a woman-owned business.

Five Steps to a Great Headshot

I’ve lost track of the number of interviews I’ve done in the past year. But there’s not much point in investing all this media time unless it provides business results. Lots of businesswomen are obsessed with gaining PR, but you don’t want PR for the sake of PR. You want to be focused to ensure that you gain the right kind of PR and that you come across in the right way.

Here are five keys to gaining the right kind of media attention.

Five Keys to Gain Positive Media Attention

I recently returned from the International Conference of the Women Presidents’ Organization, where I met hundreds of women who own multimillion-dollar businesses. Naturally, I collected cards from several of them. Here’s the amazing thing I discovered about those cards: with the exception of two or three, they are all “same-old-same-old.” Why would the most successful women in the world have business cards that are as boring as a white wall?

Of course a business card should identify you, but it should also enable you to stand out from the crowd. If you’re part of a corporate conglomerate, you may have to go with the boring flow. But, if you own your own business, you’ve got the opportunity to reflect your personality on your card. Here are five ways to do that.

Five Ways to Create a Great Business Card

Press releases are a great way to promote yourself and your business. Here are five great reasons to develop a press release. Look for next week’s Growth Tip which will focus on five ways to use that press release after you’ve developed it.