You’ve only got so many hours in the day, so it makes sense to invest your sales time with those who can truly buy. If you’re looking for a hot lead, here are five things that should jump out at you.

5 Ways to Spot a Hot Lead

1. The individual or organization has a demonstrated need for your product/service.

2. There is an urgency to buy in the immediate future.

3. The money is available to make the purchase.

4. The individual you are speaking with is authorized to make the decision.

5. The organization has a decision-making process for purchases such as yours.