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FIve Steps to Writing a Powerful Article

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  • FIve Steps to Writing a Powerful Article

By Mary Cantando0 Comments

Many women tell me that they have a difficult time creating articles to promote themselves or their businesses. This has never been a problem of mine—as evidenced by this weekly newsletter—because I follow these five steps with every article I write. 

Five Steps to Write a Powerful Article

  1. When you start to write, write straight through without backing up to edit. Don’t worry about grammar, punctuation, or anything else. Just get a rough draft on your screen. 

  2. Start by writing one paragraph about a problem your customer deals with on a regular basis. (See above, “Many women tell me they have a difficult time…”)The purpose of this intro is to get the reader to want to read the rest of your article. To do this, she must think, “That sounds like me; maybe this article will solve that problem; I need to read this.”

  3. Solve the problem in a certain number of steps, where each step is a short paragraph. It might be, “Here are seven steps to…” I’ve found that readers can get their heads around a finite number of items, for example the five steps in each of my weekly articles. 

  4. If you’ve got “Writers Block” just talk into recorder. Just chat about the topic as though you were talking to a friend. Then play the recording back and transcribe it.  

  5. Finalize your article with fine tuning and editing. I know that I let an error slip by from time to time, but I try to ensure that my newsletter is grammatically correct with no misspelling. 
This entry was posted in Insights and tagged Communicating.
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

Five Beliefs That Will Take You Far in Life

Read More

By Mary Cantando17 Comments

Newsletter

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