The days of mailing press releases are long gone, but that doesn’t mean that you can’t provide the same info in an email, allowing you to send multiple notices quickly and conveniently. Here are some things to remember in using email to pitch a reporter.
5 Ways to Pitch a Reporter via Email
1. Pitch a topic that is relevant to the specific publication and specific beat of the writer.
2. Send your email with a clear, simple subject line.
Don’t ever use subjects like: "Here's a great news story.” Or “Important news.” Reporters are busy, and vague subject lines guarantee your email will be deleted.
3. Don’t attach documents.
Provide links or put the content in the body of the email. A reporter will not open attachments, and the presence of an attachment might send it directly to spam.
4. For the launch of a new product, provide information and links to images.
Again, no attachments.
5. Provide an intriguing, creative slant to whatever you pitch.
Reporters are tired of the same old boring approaches. Give them something to smile about.