Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate.  

Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, I’ll bet you’re losing sales.

As you prepare for an important sales call—and you should think of ALL sales calls as important—plot out the meeting in your mind. You can gain a lot of insight and really give yourself a leg up over the competition by being able to answer these five questions in advance.

Many of us use hard and fast formulas to provide pricing for our products or services, while others consider pricing a variable that we adjust on the fly. Regardless of which school you fall into, here are five ways you can use pricing to close a deal.

 The biggest sales mistake many women make is describing their product or service before clarifying the prospect’s situation. You have a real opportunity to turn every introduction into a sale by presenting five quick pieces of information in the right order. 

If you’re curious about the way your customers see your brand, why not join their ranks and experience your business as your customers do? Here’s how.