Press releases are a great way to promote yourself and your business. Here are five great reasons to develop a press release. Look for next week’s Growth Tip which will focus on five ways to use that press release after you’ve developed it.
Five Great Reasons to Develop a Press Release
1. You have earned an award or an honor.
When you’re recognized with an award or honor, don’t claim modesty as a reason not to share the recognition. No matter how large or how small, develop a press release for every award or honor you (or your business) receive. Don’t overlook being elected to a board or serving on a commission or committee.
2. Your firm is celebrating a significant event.
Don’t let a 10th anniversary go by without sharing that information with your world. The same is true for hiring your 100th employee or closing the biggest deal in the history of your company.
3. You are appearing as a speaker.
Whether it’s local or half-way around the world, develop a press release to announce that you are speaking.
4. You produce a new product or develop a new service.
You don’t have to be a Fortune company to announce a new offering; develop a release to share this info with the world and demonstrate that your company is moving forward.
5. You make a new hire.
Don’t hesitate to send a press release, along with a professional headshot, to announce new employees you hire. This shows that your business is continuing to grow.Five Great Reasons to Develop a Press Release