If you’re one of the millions of women who use the terms “sales” and “marketing” interchangeably, I’m here to tell you that they are absolutely different things.

I think that sometimes we use the word “marketing” because it threatens us less than the word “sales.” But that doesn’t mean we’re using the correct term. Here are five differences between the two.

Five Differences Between Marketing and Sales

Like it or not, sales is one of your most important roles as a business owner. But many believe December is not a good month to reach prospects, so they spend time on other, less-productive activities. As a result, they miss out on a great time to interact with decision makers.

Here’s why you should put on your sales hat in December.

Five Reasons Why December is a GREAT Month for Sales

Studies show that there are distinct differences in selling to men. The more you understand these differences the more successful you can become in selling to them.

Here are key traits to be aware of.

Five Differences When Selling to Men

Every woman business owner I know wants to make more money in her business. And, I’m no exception. But just how do you do this?

Here are five high-level approaches to consider. Which one will work best for you?

Five Ways to Make More Money in Your Business

There is no point in attending a networking event unless you’ve got a plan to follow up and then you implement that plan almost immediately after the event. It’s better to go to one event a month and really follow up on the new individuals you met, then to attend ten events without any follow up.

Here are five ways to create great results by following up to networking events

Five Key Follow-Ups to Networking Events

Some of us love networking events and some of us believe they’re a necessary evil. Regardless of your position, here are some tips to help you build relationships and gain real results from your next networking event.

Five Ways to Build Relationships at Networking Events

Are you known as a “connector” in your business community? Whether you are trying to gain support among your staff, persuade a prospect or customer to make a purchase, or deliver an A+ presentation, the starting point is always connecting with the individual you are trying to persuade.  Here are five key ways to do that.

Five Ways to Build a Reputation as a Connector

One key way to improve your profitability is by lowering your cost of sales. You do this is by analyzing and improving every element of your sales process. While it sounds like a lot of work, imagine what it would feel like to end the year with an additional 5 or 10% increase in your profitability.

Here’s what the five-step process improve profits by lowering sales costs looks like.

Five Steps to Lower Your Sales Cost   

Do you have a great idea for a new offering to add to your product/service line? No matter how excited you may be, don’t just jump in. Instead, analyze your idea by considering the following it from all angles.

Here are five things to consider.

Five Ways to Analyze a New Offering