So many women still sell based on the features of their product or service. A much more powerful approach is to concentrate on what the prospect is struggling with and how your offering can help overcome that struggle or pain.

Here are five questions you can ask to build a presentation focused on prospect struggle or pain.

Five Questions about Prospect Pain

I hope you’re not one of those women who thinks she adds value simply by talking longer. In fact, just the opposite is true. If you make your point with fewer words, in a shorter length of time, you are actually a much more effective speaker.

The key is to present your information in as efficient and memorable a style as possible. Here are five ways to do that.

Five Ways to Add Value When Speaking to an Audience

Many women just jump into marketing their businesses, deciding what to do as opportunities roll by them. You’ll receive far more bang for your buck if you take time to think of your marketing from a strategic perspective.

Spend a few minutes considering each of these five marketing questions.

Five-Question Marketing Plan

Your customer testimonials may receive rave reviews, but reviews are not what we’re going for at The Woman’s Advantage®. We want women to be so impressed by a testimonial that they click through to our site and investigate joining our Forum. And that’s just what we get using the five concepts below.

Five Keys to Create a Great Video Testimonial

I’ve delivered speeches to groups of women as large as 7,000 and as small as three. But regardless of the audience size, I’ve learned some key tips over the years that allow me to deliver a great presentation.

So, whether you—like me—love getting up in front of a crowd, or are a nervous wreck when you have to do it, here are five things you can do to deliver a great presentation. 

Five Steps to Deliver a Great Presentation 

I’m excited about delivering the keynote to 700 women at the Grand Rapids Business Journal’s Top Women in Business Awards luncheon in a few weeks. If you attend that event, please come up and introduce yourself to me.

Here are some key considerations when creating a great presentation.

Five Steps to Create a Great Presentation

As you grow your business, the key that will lead to success or failure is the performance of your team. Before you consider that next hire, be sure that everyone on your team is pulling in the same direction.

Here are 5 ways to build and maintain a winning team.

5 Ways to Enhance the Performance of Your Team

There is a direct correlation between being easy to do business with and rising revenue. If you want to grow your business, you must be accessible to customers in a way that is convenient for them. Just how do you do that?

Here are five ways you can make it easier for your customers to do business with you?

5 Ways to Increase Revenue by Being Accessible

Most of us are in business to make money. And there are as many ways to make money as there are businesses. But there are quite a few ways to lose money, as well.

Here are five sure-fire things to avoid.

5 Ways to Lose Money in Business

You can greatly increase your margins by offering premium alternatives beyond your standard product or service.

Here are five ways to do that. 

5 Ways to Increase Your Prices