f you are selling Business-to-Business, a formal lead generation plan that moves prospects in an organized manner through your system is more important than ever. Here is a five-step B2B Lead Generation Plan.  

Five Step Plan to Generate B2B Leads

If you want to be considered an expert, it’s important to provide your clients and prospects with valuable, usable information. Writing a blog is a simple and inexpensive way to provide that information, because a blog creates a conversation between you and your prospect.

Here are five approaches for writing a great blog.

Five Steps to Writing a Great Blog

Press releases are a great way to promote yourself and your business. Here are five great reasons to develop a press release. Look for next week’s Growth Tip which will focus on five ways to use that press release after you’ve developed it.

Five Great Reasons to Develop a Press Release

If you’re still mailing out press releases and hoping to gain media attention, you are wasting your time. Today’s reporters work in an entirely different mode than just a few years back.

Here are five approaches that will gain the attention of a reporter.

I use the color green on everything from my books to the clothing I wear. My eyeglasses, cell phone cover, computer bag, and umbrella are all green. And I always write with a green pen.  Why? Because green is the color of growth, nature, GO, and, of course, money!
How can you use color to stand out from the crowd?

Every employee of your firm has the potential to become a walking, talking company advertisement. Whether she is talking to prospective buyers, potential employees, or possible vendors—and whether he is the COO or a fork-lift driver—every employee can spread the good word about your firm.

You may notice that today’s newsletter has a new look. We have rebranded The Woman’s Advantage® to capitalize on our new group program and wanted to share with you the things we focused on in our rebranding.

1. Determine Your Reason, Goals and Budget for Rebranding.  In our case, both the reason and the goal was to move the focus of our business from speaking and consulting, to our group program We decided if we were going to do this, we had to do this well. Our brand had to be professional—because...
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